Thursday
Jun112009

Google's search algorithm 2009 

 I read the post about Rand Fishkin's breakdown of Google's search Algorithm in 2009 and thought I would put a post together that would break this down a little more so we can understand what Google's algorithm is like and what it means to SEO.

I will try and make it easier than this.

Rand is good at what he does and he is giving out this information for the rest of us to get a better understanding of the factors Google uses to rank pages. But Google changes how they do that on a regular basis. So lets just focus on the following:

• Trust authority of host domain - 25 percent
Sites like Yahoo, DMOZ, Wikipedia, *.gov, *.edu, human
-edited content and sites that have been online for a long time. If you have 4 or more links (Google won't believe it unless they see it multiple times) from trusted links and your competitor has a 100 links from uncredited sites, you would rank higher for the trust authority part of Google's algorithm.

• Link population of specific page - 22 percent
How many links point to the specif
ic page you are trying to get ranked? This is where
the 100 links from
an uncredited site would do some good. I honestly believe that Google has a sliding scale as to whether or not they count the link.

• Anchor text of external links - 20 percent
When a page links to yours is and the link text is localseoinc.com it will
account for the above link population, but not for this one. But if it says SEO services for business, you’ll get a boost.

Note: Add up the total percentages of the top 3 ( 67%) to determine how Google will rank your page. It has nothing to do with your site. Those not worried about getting high quality, well-formatted links should have their heads examined. A link-building campaign is a must.



• On page keyword use - 15 percent
(Title tags, H1, h2 h3, keyword density in text) If you don't know what this is all about, here’s my first SEO page guide. I can remember when this was about 95% of the the algorithms and all you did was craft pages to rank well.

• Traffic and CTR data - 7 percent
How many people come to your site? How often do they come back?
How long do they stay? What do they do after they have been on your site? Whats your bounce rate? Google algorithm will ask all of these questions. If, when someone clicks through to your site from the search results and does not come back and continue their search for the same thing, they must have been given a good result, and so it must have been the right one. You will get a boost.

• Social graph metrics - 6 percent
This is a new one to me
, but I assume how many links point to your site form a social site.

• Hosting and registration - 5 percent
Is your host know
n for spammers and black hat SEO who registered your site? Just stay away from them. Page load speeds and broken links.

So that's the short version of Google's search algorithm 2009.

Let me know what you think.

Andy



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Reader Comments (46)

SEO is important for online businesses looking for free advertising from the search engines, but it should never be the only marketing strategy because you don't want all your exposure in the hands of Google.

July 24, 2009 | Unregistered Commentermlgreen8753

I agree that SEO is not the only way to market on the internet. Business need to do their homework before spending money to drive more traffic to their site. Conversion rates need to be examined and worked on so a practical cost per action can be set before any campaign begins.

Thanks for stopping by

July 24, 2009 | Registered CommenterAndy Corp

I read the part about the host. I have my domain pointing from one host to a free host. What are the rules in that instance. Is it going by the original host or by the landing point?

July 25, 2009 | Unregistered CommenterJen

I wouldn't worry about the original host as much as the landing point. Wordpress is not a problem unless it loading slow.... Google hates slow loading pages.

July 26, 2009 | Registered CommenterAndy Corp

I have read your post and i have get lot of knowledge about google algorithm. it really good information thanks for sharing here

September 22, 2009 | Unregistered CommenterProfessional Web Design

I have read your post.Really good information and its more helpful us .
Thanks for sharing ........

March 22, 2010 | Unregistered CommenterNYC seo services

this is some really good information and considering SEO is very competitive I really appreciate you sharing this with the community, thanks

this is a great post on seo, thank you for sharing

June 4, 2010 | Unregistered Commenterseo blog

that,s great way to explain google algorithim thanks.

August 26, 2010 | Unregistered Commenterexpert seo services

Thanks for sharing the informative blog. I found it very interesting and read it with great pleasure.

September 30, 2010 | Unregistered CommenterChicago Web Design

Hi I just came across your blog! I found it really interesting and informative!!

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October 15, 2010 | Unregistered CommenterUGG boots discount

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November 24, 2010 | Unregistered Commenterdeviate media

I studied your post full i am new to this SEO, dont know exactly algorithm work with your post i got an idea. thanks for sharing

December 22, 2010 | Unregistered CommenterBusiness Process Outsourcing

Google announced some very dramatic changes to its search algorithms in order to eliminate those that simply copy content or publish low quality content. Google's new content detection techniques negatively affected the ranking of many websites of those that do not produce new and fresh content on a regular basis. The best way to take advantage of Google's search algorithm is to create good content that people want to find.

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June 3, 2011 | Unregistered Commenteronline sales

-UGG Leather shoes for cheap Google's search algorithm is to create good content that people want to find.

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