Anytime Google makes a move into a new area, it tends to make the competition nervous. This is for the simple fact of what they bring to the table in talent, money and marketing power. Ignoring Google can be dangerous to your success. I’m talking about Google and the need to be listed in Google local business center because your competition is listed there and Google is sending viewers to their website/store and not yours.

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I tried to condense it down for someone who has never heard of “Google local” let alone pondered how Google would rank their site number one. The first thing I did was make this Excel spreadsheet about "Real estate agents Fort Wayne IN" so I could show how a site gets ranked 1st or 6th or not at all.

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So given how important websites are to local businesses, one of the first questions to answer is "how much more business will I generate with a website?" My answer is usually, "How much effort do you want to put into it?" The first step is to claim your local listing in the search engines. This requires a little effort.

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